Tricks of the Trade for Vacation Rental Marketing

Tricks of the Trade for Vacation Rental Marketing

As the owner of a site, you know how important it is to constantly add fresh content that will be picked up by Google and other search engines while driving traffic to you.  Excellent content can be shared across social media sites while building great SEO value, keywords along with fresh pages and backlinks.  Offer your address, city, zip codes along with directions.

Market To Your Prior Guests

Always stay up on your site visitors and those who have rented property from you in the past.  Staying in touch and offering them new vacation incentives will keep them coming back for more.  Guests appreciate when you follow up with them after their stay to get their feedback. This way the experience is still fresh in their mind and you can get all the details. Check out tools like Survey Monkey to gather your vacation rental property research. You might also have new properties that you will offer a discount if they sign up for a property within a certain time frame.

Provide valuable information regarding an area that travelers might want to check out.  If you have properties in Southern France, write about the surrounding area, fabulous places to visit and other activities to draw vacationers. By providing this information directly, potential guests won’t have to search for reasons to chose your property.

(For more tips on creating surveys for your past guests, visit this post from Vacation Rental Marketing Blog)

Partner With Local Businesses

You can create link building strategies with other local businesses and partners.  By receiving relevant links from other sites to your properties, you can boost your SEO score to the opportunity for potential guests to find your properties. You can manage links and a profile from local business groups to attract visitors to your destination.  You can use local links pointing to your site while using local businesses links from your social media sites. Exchange links with sites that include local events such as youth sports tournaments, marathons, and cultural events which generate visitors seeking accommodations. Property managers can then use those local events to leverage their vacation destinations.

Get with other local businesses to partner with so you can attract more visitors.  Partnering with like-minded businesses can be a win-win situation for both parties while offering excellent exposure.  When seeking links for your vacation rental properties, it is about the quality of links, not the quantity.

Actively Seek Reviews For Your Properties

Consumers that have rented your properties will play a huge role in creating new traffic.  Guests are often hesitant to stay at a property that either has no reviews or bad reviews. Get your consumers involved by requesting they leave reviews regarding their experience while on vacation.  The more positive reviews you accumulate the more others are going to rent from you.  Don’t be afraid of receiving negative reviews because this will allow you see what you can improve upon for the next guests. It is also important to acknowledge the negative reviews. Ensure the guests that you have received their feedback and make a conscious effort to take precedence to fix those faults. If the error was a simple fix, notify the guest that is has been corrected and invite them back along with a special offer.

Be Visible In Multiple Sites

Search out multiple channels where consumers frequently go to find vacation rental properties.  Becoming active on other sites will give good visibility when you leave comments on articles and will draw consumers to your site. By having your properties listed in a wide variety of channels, such as Booking.com, HomeAway, VRBO, Airbnb, you are increase the likelihood of booking out your properties; and bookings translates to revenue. Vacaystay Connect offers services to not only optimize your vacation rental listings, but will continue to provide channel management to take care of the technical and merchant processing for you while you sit back and achieve ultimate bookings.

Reach Global Travelers

Sharing content will also draw global travelers from far and wide, allowing for further and more active visitors checking out your properties.  You do not have to “live” on social media sites, but understand what a very valuable tool these sites are. As stated in the US Travel Association, the U.S. received 77.5 million international arrivals in 2015. Of those, approximately 38.4 million came from overseas markets, and 39.1 million came from Canada and Mexico. It is also important to note that each overseas traveler stays an average of 18 nights.

Visibility is key in improving your vacation rental marketing level through visiting other sites, partnering with other vacation rental property businesses and utilizing social networking. Download our checklist to make sure your properties are being seen by all possible guests!

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About VacayHome Connect

VacayHome Connect, the leading full-service distribution solution for the vacation rental industry, delivers property managers of both homes and resorts increased bookings across a variety of global travel sites like HomeAway, VRBO and Booking.com, as well as a network of exclusive membership and loyalty channels and branded websites.  Integrated with a majority of leading property management systems and channel managers, theVacayHome Connect Platform connects more than 100,000 vacation rental properties to millions of leisure customers to provide them an unparalleled shopping and booking experience.

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Tom BoylenTom is a general market municipal trader at Performance Trust, having joined the company in July 2011. Prior to joining Performance Trust, Tom spent three years at BMO Capital Markets as Head of Trading and Underwriting, including tax-exempt and taxable products. Prior to that, he spent over 10 years at Griffin, Kubik, Stephens & Thompson, first as Vice President of Municipal Trading and then as Senior Vice President and Head of Trading and Underwriting.

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Jeff brings over 34 years of business development experience within the Global Capital Markets and Bankruptcy/Restructuring industries assisting high-profile clients with the distribution of highly confidential, time sensitive stakeholder communications, including initial public offerings, equity/debt registration statements, mergers & acquisition documents, spin-offs and Chapter 11 restructuring plans of reorganization. His clients include public and privately held corporations, top tier law firms, private equity, venture capital, financial advisory, restructuring and investment banking.

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Mr. Jay J. Levin was President and Chief Executive Officer of PPOM, a Michigan-based, health care network management company serving more than one million individuals in Michigan, Ohio, Wisconsin and Kentucky. As a founding partner, he played key roles in acquisitions, marketing, provider network development and operations. He was also central to the negotiation and sale of a major portion of PPOM to the Texas Pacific Group (TPG) and the subsequent sale of the balance of the company to Blue Cross Blue Shield of Michigan.

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Roland Jacobs is former chief marketing officer of Orbitz, the online travel agency, and currently is President & CEO of AspireUp, a strategic branding consultancy dedicated to helping companies grow. He is a recognized expert in the areas of marketing strategy and branding and consults with a wide range of clients, from start-up to Fortune 100 companies. In addition to his work as a consultant, Roland teaches marketing strategy as a guest lecturer in the MBA programs at Northwestern University’s Kellogg Graduate School of Management and the University of Chicago Booth Graduate School of Business. Previously, Roland was also the marketing chief for e-commerce companies Digitalwork and Petopia.com, and spent 10 years in brand management at The Clorox Company. He has and MBA from Harvard Business School.

Peter has extensive experience in the hospitality industry with a focus on e-Commerce, distribution and revenue management. The combination of these fields allowed him to create top line revenues with a focus on bottom line profits. In his previous role at Preferred Hotel Group as Director, eMarketing he has proven record of exceeding goals, achieving milestones and creating profitable new business opportunities. Other companies include Swissotel, Raffles International, Hard Rock Hotels and Le Meridien. Peter also used to serve on the board of the Digital Marketing Council of the Hotel Sales & Marketing Association International (HSMAI). In his leisure time Peter serves as the President at the German American Cultural Center in Chicago (DANK Haus) where he is preserving and promoting his German heritage and language through activities including, but not limited to, maintaining a cultural center consisting of a museum, art gallery, library, and language school, and organizing educational and social programming focusing on and emphasizing history and traditions. He is also an avid traveler and tries to add new destinations around the globe to his long list of places he has already visited.

Jeffrey Ring is a senior technology development professional with extensive expertise in knowledge engineering, business intelligence, architecture assessment and web-based applications development. For more than 23 years, Jeff has successfully managed and performed major software development projects across a broad range of industries including health care, financial services, real estate and professional services. Jeff has led technical teams in the design, implementation and support of a range of web-based, data-driven applications and complex systems that support functionalities such as: CRM, inventory management, order processing, credit card processing, contract management, and sales and marketing statistics.

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Chris works on the development of strategic partnerships that enable VacayHome Connect to efficiently support vacation rental managers and shared ownership developers/resorts that want to to distribute their inventory to consumers who have a growing interest in alternative accommodations. Chris brings over 20 years of experience building great products and helping travel suppliers efficiently promote and distribute their products through digital channels. He most recently served as Chief Product Officer for an innovative startup company in the loyalty space, building a revolutionary new platform that will enable consumers to use their loyalty program rewards for everyday purchases.

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Some of the highlights of Tony’s career to date include the opportunity to speak at Timeshare and Tourism conferences worldwide and to work with a wide variety of clients across the Globe. He was privileged to serve as Chairman of the American Resort Development Association (ARDA) and was a founder and first Chairman of the Global Alliance for Timeshare Excellence (GATE). In addition to his job history he has completed assignments for more than 90 clients in over 30 countries and has provided advice and restructuring of marketing and sales programs for several financial institutions including the FDIC. He has worked in Corporate environments several times over his career and has served as a Board Director on numerous occasions.

Chuck began his timeshare career leading the re-engineering of RCI’s core exchange operating system, in the early days when Christel and Jon Dehaan ran the company, after a sterling early career at United Airlines. He then honed his craft in product, process and system development with Disney, Four Seasons USA, Marriott Vacation Club, Gold Key Resorts, and Grand Crowne Resorts. For over 25 years, Chuck has been relentlessly focused on delivering high impact results, rapid growth, and quality, ethical products and services. A strong leader in business development, e-commerce, marketing, product development, he is a Registered Resort Professional (RRP) and accredited by the American Resort Development Association (ARDA). He is also a regular speaker at ARDA’s Spring Conferences and a genuine and consistent supporter of the quality and ethical standards of the vacation ownership industry.

Mike has spent more than 20 years working to make it easier for consumers to shop and book travel accommodations online while at Travelport, TravelClick, and Pegasus Solutions. As COO, he brings his enthusiasm for vacation rentals to professional property managers, innkeepers, vacation homeowners and shared ownership resorts by ensuring the company’s products and services remain affordable and generate incremental revenue. Customers value his expertise and innovative thinking to help them connect with consumers seeking vacation accommodations.

Sunil Aluvila, has been an innovator in ecommerce, digital marketing, product development and distribution in the vacation industry for more than 18 years. He has extensive experience in digital marketing, online travel technology, webstore and distribution platform development for the vacation rental and ownership industries. His expertise in the online travel distribution arena ranges across various channels, having worked as both a supplier and an intermediary.

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