Roland Jacobs is former chief marketing officer of Orbitz, the online travel agency, and currently is President & CEO of AspireUp, a strategic branding consultancy dedicated to helping companies grow. He is a recognized expert in the areas of marketing strategy and branding and consults with a wide range of clients, from start-up to Fortune 100 companies. In addition to his work as a consultant, Roland teaches marketing strategy as a guest lecturer in the MBA programs at Northwestern University’s Kellogg Graduate School of Management and the University of Chicago Booth Graduate School of Business. Previously, Roland was also the marketing chief for e-commerce companies Digitalwork and Petopia.com, and spent 10 years in brand management at The Clorox Company. He has and MBA from Harvard Business School.