Peter has extensive experience in the hospitality industry with a focus on e-Commerce, distribution and revenue management. The combination of these fields allowed him to create top line revenues with a focus on bottom line profits. In his previous role at Preferred Hotel Group as Director, eMarketing he has proven record of exceeding goals, achieving milestones and creating profitable new business opportunities. Other companies include Swissotel, Raffles International, Hard Rock Hotels and Le Meridien. Peter also used to serve on the board of the Digital Marketing Council of the Hotel Sales & Marketing Association International (HSMAI). In his leisure time Peter serves as the President at the German American Cultural Center in Chicago (DANK Haus) where he is preserving and promoting his German heritage and language through activities including, but not limited to, maintaining a cultural center consisting of a museum, art gallery, library, and language school, and organizing educational and social programming focusing on and emphasizing history and traditions. He is also an avid traveler and tries to add new destinations around the globe to his long list of places he has already visited.