Best Features to Implement on Vacation Rental Websites

Ensuring that your vacation rental website has all the right features is a major part of enticing consumers to book! Having an easily navigable site or a clear call to action can be the difference between renters clicking ‘book now’ or moving on to the next site.

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Vacation Rental Trends that Will Affect Your Business

 

Property managers rely on trends to keep up to date with the growing market in the vacation rental industry. Keeping up with the trends will give property managers leverage against their competitors and keep renters satisfied to increase the chance of returning. Understanding how trends will affect your vacation properties can mean a huge difference.

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Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings. In today’s Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.

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What Really Earns Loyalty in the Local Business World?

St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street.

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How to Optimize for Competitors’ Branded Keywords

It’s probably crossed your mind before. Should you optimize for your competitors’ branded keywords? How would you even go about it effectively? Well, in today’s Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.

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VacayStay Connect Enables Escapia Users to Offer Vacation Rentals to Loyalty and Membership Programs

Chicago, IL – VacayStay Connect, a leading provider of distribution and direct booking tools and services to the global vacation rental industry, announced the expansion of its channel partner agreement with HomeAway Software®, the leading provider of property management software for professional vacation rental managers, and a subsidiary of HomeAway, Inc. The expansion enables vacation rental managers who utilize HomeAway Software’s Escapia® property management software to make properties bookable through a variety of new and emerging distribution channels, such as membership and loyalty redemption programs. This is the first integration within the vacation rental industry allowing for reservations with alternative currencies such as points and miles to be converted to cash bookings for membership and loyalty programs.

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Don’t Just Manage Your Reputation—Improve it

In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.

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Pruning Your eCommerce Site: How & Why

If there has been one “SEO tactic” that we’ve seen work consistently throughout 2015, it’s the idea of pruning underperforming content out of Google’s index.

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