Now that summer is in full swing, vacationers often turn to vacation rentals to make their holiday getaways perfect. One of the questions many property managers ask themselves is, “how do I take advantage of the summer rush?” With so many vacation rental tools available, it’s easy to get bogged down and confused by it all. However, the question you really should be asking is, “what can I do to streamline my vacation rental marketing for the summer?”
As managers of vacation rentals, it’s important to pay attention to reviews from your guests. Whenever you list your property on an online vacation rental booking system, you open yourself up to reviews. Positive reviews can bolster your bookings, but negative ones can have a severe impact on your online reputation. If you’re wondering how to handle negative and positive reviews of your vacation rentals, here are five tips that can help you come out on top.
Learn from the experience
Most direct booking tools have review capabilities built into their systems. Guests looking for vacation rentals often use reviews to get an idea of how good the rental property is. For vacation rental managers, this can be the best way to gauge the quality of your service. Rather than simply writing off a positive or negative review, use it as a learning experience. See what your guests like or don’t like about your property, and figure out ways to improve it based on their review.
Whether you receive a positive or a negative review, it’s wise to respond quickly. When responding to a review posted on a vacation rental booking system, you often have the option of making your response public, or sending a private message directly to the reviewer. Decide which option best fits the situation, and send a message to your guests to show that you care about their experience.
Thank the reviewer
In addition to responding quickly, it’s good practice to thank the reviewer, regardless of whether their review was positive or negative. Customer service plays a big role in vacation rental management, and good customer service starts with being gracious.
When responding to a negative review, it’s easy to point the blame elsewhere. However, this tactic can be detrimental to your image. Instead, when faced with a negative review, take responsibility and take action. Understand what aspects of a guest’s stay was unappealing, and take steps to improve on that. Letting guests know that their complaints have been received and are being acted upon will go a long way towards persuading them to give your property a second try.
Direct booking tools are a great resource to use for property managers, but due to the nature of the interactions, misunderstandings will undoubtedly arise. When dealing with negative reviews, try and maintain a professional level of decorum in all your interactions with your guests. Be polite and gracious, and avoid speaking badly about the reviewer. Maintaining a level of professionalism shows other guests that you care about treating your guests well.
Getting a negative review can be disheartening, especially if you feel the quality of service you are providing is top notch and valuable. However, these things do happen, and it’s important to respond to them quickly to keep guests coming back to your vacation rentals. With these five tips, you can be sure that you are responding in the best possible way.
Vacation rentals are fast becoming a popular alternative to traditional hotels. With the growth in the online vacation rental market, property managers need to constantly think about how to expand their distribution to reach new audiences and potential new guests. This landscape is growing increasingly more complex, and using the right innovation and technology can help you as a property manager navigate through the waters.
Best Practices for Vacation Rental Managers
Managing a vacation rental is not easy. Whether it’s trying to reach a certain occupancy rate goal or juggling the scheduling, billing, and day-to-day tasks that come with managing a vacation rental property, there are plenty of things that can make property management difficult. If you’re asking yourself what you should or should not do as a vacation rental manager, here are five best practices that every manager should follow.
If you’re looking to grow your online vacation rental business, the channel management services offered by platforms such as VacayStay Connect are an invaluable resource. This B2B company helps its partners by broadening the types of distribution channels available and assisting with complex channel management. As well as managing listings in real-time, they also connect vacation rental management companies to a wider distribution channel network which is absolutely essential for an effective marketing leading to increased bookings.
Are you basking in the glow of property calendars fully booked at attractive rates? With a steady stream of new guests? And property owners who can’t say enough good things about your prowess generating revenue? If you answered all yes’s, Congratulations! You are the world’s greatest property management marketer.
Who changed the world of Vacation Rental Marketing? How did the industry go from understandable offline topics like email inquiries, phone calls and simple listing ads to online booking, online travel agencies (OTA’s) and distribution channels? Finding good keywords was hard enough with SEM, SEO and Google’s ever-changing search algorithms that could dry up my traffic and my bookings. Now, distribution is all the rage. So….What is that exactly?
Chicago, IL, June 27, 2016 – VacayStay Connect and CiiRUS are excited to announce a new partnership to provide CiiRUS’ professional property management customers access to new exclusive distribution channels, as well as other major online channels used by consumers seeking vacation rental accommodations such as HomeAway and Booking.com.
Millennials are more likely than other generations to be motivated by the desire to go on an adventure. So if you’re not modernizing your vacation rental property to keep up with the millennials, you’re missing out on a key demographic.